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Privacy Policy


This policy sets out when and how Deluxe Living, operated by MGMK Ltd, will use your personal information. Please keep in mind that if you follow a link to any other websites via the Deluxe Living Website, those other sites’ privacy policies will apply to how they use your personal information.


Make a Purchase

When you make a purchase from the Website, Deluxe Living will use your personal information to complete your purchase. The details Deluxe Living collects from you will include your name, address, email address, phone number and payment details.

If you choose to create an account when using the Website, Deluxe Living uses the same information you provided to make a purchase to create your online account. Deluxe Living relies on your consent to do this, which you can withdraw at any time.

To complete your purchase, Deluxe Living will share your personal information with its subcontractors who are involved in the purchase process (e.g. payment providers, credit reference agencies who Deluxe Living use to assess fraud, credit and/or security risks, and fulfilment and delivery service providers). Deluxe Living needs to process your personal information in this way to enter into and perform the contract for your purchase.


Customer Service

When you contact Deluxe Living, Deluxe Living will use your personal information (your name, contact details and the other details you provide) in order to assist you with your enquiry. Deluxe Living relies on your consent to use your personal information in this way, which you can withdraw at any time.

If you do not provide Deluxe Living with the personal information it requests from you for the purposes of Deluxe Living dealing with your customer service enquiry, Deluxe Living may not be able to fully assist you with your enquiry.

Marketing Purposes

If you have opted in to receive marketing communications from Deluxe Living, Deluxe Living will use your personal information (such as your name, email address and age) to provide you with marketing communications in line with the preferences you selected when you opted in.

Deluxe Living relies upon your consent to contact you for marketing purposes. You can withdraw your consent at any time by logging into your Deluxe Living account and checking or unchecking relevant boxes to adjust your marketing preferences, or by following the opt-out/unsubscribe links on any marketing message that Deluxe Living sends to you.

If you opt-out/unsubscribe from receiving marketing communications, you will stop receiving marketing communications from Deluxe Living as soon as Deluxe Living has processed your request and, in any event, within 28 days of your unsubscribe request.

Customer Reviews

Where you provide a customer review to Deluxe Living or otherwise respond to a customer survey or provide any other opinion related to Deluxe Living or its business, Deluxe Living may use some or all of the contents of your review, response and opinions for marketing or any other purpose.

By submitting a customer review, responding to a survey or otherwise expressing an opinion to Deluxe Living you: (i) grant to Deluxe Living an irrevocable right to use the same for any purpose; and, (ii) agree to comply with the Deluxe Living Website Terms of Use.

Where Deluxe Living uses any review or other material provided by you, Deluxe Living will use it on an anonymised basis.



If Deluxe Living sells its business, it will transfer your personal information to the purchaser so that the purchaser can continue operating the Deluxe Living business. Deluxe Living processes your personal information in this way because of Deluxe Living's legitimate interest to ensure its business can be continued by the purchaser. If you object to the use of your personal information in this way, the relevant purchaser of Deluxe Living's business may not be able to provide products/services to you. Deluxe Living will always make sure any such transfer is subject to your rights under this Privacy Policy, and applicable laws.


Deluxe Living may need to share your personal information where it is under a legal obligation to to disclose or share it.


Deluxe Living uses cookies to give you the best and most relevant experience when using the Deluxe Living Website. For more information on cookies, how Deluxe Living uses them and your rights please read Deluxe Living Cookie Policy.



All information you provide to Deluxe Living is stored on secure servers (or those of its data storage partners) in locations within the EU.


Deluxe Living will only store, use and process your personal information for as long as it can in accordance with applicable laws. Details of retention periods for different aspects of your personal information are available in Deluxe Living data retention policy, which is available upon request.


Under certain circumstances you have the right to object to how Deluxe Living uses your personal information under applicable data protection laws. Your other rights include:

Right of access - 

You are entitled to receive confirmation of the personal information belonging to you that Deluxe Living is processing together with details of Deluxe Living use of that personal information. 

You also have the right to have access to a copy of the personal information belonging to you which Deluxe Living is using.

Right to rectification - 

You have the right to require Deluxe Living to rectify any inaccurate personal information it holds about you. You also have the right to complete any incomplete personal information that Deluxe Living holds about you by providing relevant additional supplementary information.

Right to restriction - 

You can restrict Deluxe Living processing of your personal information where:

you think Deluxe Living holds inaccurate personal information about you;


Where you exercise your right to restrict Deluxe Living from using your personal information, Deluxe Living will then only process your personal information pursuant to its legitimate interests and where you otherwise consent to such processing.


Deluxe Living handling of your personal information is in breach of applicable law, but you do not want Deluxe Living to delete it;


Deluxe Living no longer needs to process your personal information, but you want Deluxe Living to keep it for legal reasons; or


where Deluxe Living is handling your personal information because it has a legitimate interest and you are in the process of objecting to such use of your personal information.

Right to data portability - 

You have the right to receive a copy of the personal information Deluxe Living holds about you in a structured, standard machine-readable format and to send this to another organisation controlling your personal information.


Right to erasure - 


where Deluxe Living no longer needs to use your personal information for the reasons it told you it collected it for;


where Deluxe Living needs your consent to use your personal information and you have withdrawn your consent;


when you object to Deluxe Living's use of your personal information and Deluxe Living has no legitimate interest to carry on handling your personal information;


if Deluxe Living handling of your personal information is in breach of applicable laws;


when Deluxe Living must erase your personal information to comply with a law it is subject to.


You have the right to require Deluxe Living to erase your personal information which it is handling in the following circumstances:


Right to complain - 

You have the right to lodge a complaint in relation to Deluxe Living use of your personal data with the Information Commissioner's Office, the supervisory authority for data protection issues in England and Wales.

You will not have to pay a fee to exercise these rights. However, Deluxe Living may charge a reasonable fee if your request is unfounded, repetitive or excessive. Alternatively, Deluxe Living may refuse to comply with your request in these circumstances.

Deluxe Living may need to request specific information from you to help confirm your identity, and confirm your eligibility to exercise your rights in connection with your personal information. This is a security measure to ensure that your personal information is not disclosed to anyone who has no right to receive it. Deluxe Living may also contact you to ask you for further information in relation to your request, to speed up Deluxe Living response.



Privacy law is often complicated, and whether these rights are available to you sometimes depends on the types of data Deluxe Living are handling about you. If you would like to exercise any of these rights, please contact Deluxe Living here.



This Privacy Policy will be updated regularly, any changes made will be posted on this page and, where appropriate, notified to you. Please check back frequently to see any updates or changes to Deluxe Living's Privacy Policy.

This privacy policy was last updated on 05 December 2020.

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